名刺に載せるべきあなたのストーリーとは?

前回は、ストーリーを活用することの重要性をお話しました。
では、実際どんなストーリーを活用したらいいのでしょうか。

悩みますね。

ストーリーと聞くと、小説のような感動的な物語を連想してしまいますので、そう感じるのも仕方ないかもしれません。ですが、そんな感動的なストーリーなんてたくさんあるわけではないですよね。そんなこと書けないなんてさじを投げてしまいます。

そこで、一つ提案です!

「なぜこの仕事をしているのか」をストーリーにする

一番書きやすく、またお客様の共感を得やすいものは、

「あなたがなぜこの仕事をしているのか」を書くことです。

様々な紆余曲折やきっかけがあり仕事を始めたはずです。なんとなくでも、続けているのには理由があるはずです。そこをお客様は知りたがっています。

普段営業していて、この仕事をしている理由を話すことは滅多にないですよね。

このストーリーを見れば、あなたがどれだけこの仕事を好きで信頼できるかがわかります。

思いに共感してあなたを好きになってくれます。

ストーリーの力を最大限に活かしてください!

 

名刺に載せるべきあなたのストーリーとは?」への16件のフィードバック

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